Sibe Growth Strategy
Google Ads Strategy
Task 1: Budget reallocation, keyword restructuring, and ad copy optimisation.
Cloud PDM
Task 2: Increase organic visibility of cloud PDM (SEO).
New Channels
Task 3: New Channel Experiment.
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Google Ads Strategy
A Solid Foundation Ready for Optimisation
Total Spend
$3,952
Conversions
77
Conversion Rate
13.25%
Avg. CPA
$51.33
👍 The Good News
The account is generating demos, which is a great sign that we have the right audience on this channel.
The Big Opportunity
The CPA shows a clear opportunity to improve efficiency, which is the key to unlocking scalable growth.
The Inefficient Spend
87%
of Budget
↓
53%
of Conversions
The Hidden Opportunity
13%
of Budget
↓
47%
of Conversions
This imbalance is our single biggest lever for immediate, impactful growth.
| Campaign | Spend | % of Budget | Conversions | % of Conversions | CVR | Budget Efficiency |
|---|---|---|---|---|---|---|
| NL_cloud_pdm | $348.02 | 8.8% | 23 | 29.9% | 30.7% | Highly Efficient |
| US_cloud_pdm_3d_experience | $170.06 | 4.3% | 13 | 16.9% | 29.5% | Very Efficient |
| US_cloud_pdm_solidworks | $1,660.00 | 42.0% | 20 | 26.0% | 7.0% | Inefficient |
| US_cloud_pdm | $1,771.50 | 44.8% | 21 | 27.3% | 12.0% | Inefficient |
| TOTAL | $3,952.22 | 100.0% | 77 | 100.0% |
Forecast: The Impact of a Budget Shift
CPA
$51.33
↓
$17.22
Conversions
77
↑
229
+197% Increase
*Assuming CTR and CVR held constant — this is the impact of pure budget reallocation, with no other changes.
The Action Plan: Budget Reallocation
| Campaign | Current Budget | Change | New Budget |
|---|---|---|---|
| US_cloud_pdm | $1,771.50 | ▼ -$1,328.62 | $442.88 |
| US_cloud_pdm_solidworks | $1,660.00 | ▼ -$1,245.00 | $415.00 |
| NL_cloud_pdm | $348.02 | ▲ +$1,287.67 | $1,635.69 |
| US_cloud_pdm_3d_experience | $170.06 | ▲ +$1,275.45 | $1,445.51 |
Campaign Level Changes: A Deeper Dive
| Keyword | CPA | Conversions | Quality Score |
|---|---|---|---|
| [cad document management system] | $3.00 | 4 | 1/10 |
Insight
This keyword converts exceptionally well despite a very low Quality Score. This suggests high user intent is overcoming relevance issues.
Action Plan
- Since using a potential trademark in ad copy is risky, focus on optimising the LANDING PAGE to improve Quality Score.
- CONDUCT competitor analysis to inform page improvements.
| Keyword | Cost | Clicks | CVR |
|---|---|---|---|
| "cloud pdm" | $670.56 | 66 | 0% |
Insight
This broad keyword is the single biggest source of wasted spend ($670 cost, 0 conversions), attracting high volume but zero-intent traffic.
Action Plan
- ANALYSE search terms in depth, potentially using SQL for speed.
- BUILD a robust negative keyword list to immediately stop showing for irrelevant queries.
| Keyword | Cost | Clicks | CVR |
|---|---|---|---|
| [solidworks pdm price] | $64.08 | 12 | 0% |
Insight
Users searching for "price" are valuable and high-intent. A direct demo request may be too early, but we must capture their interest.
Action Plan
- CREATE a secondary conversion goal, like a LEAD MAGNET (e.g., webinar, cost-comparison guide), to capture these valuable leads for our marketing funnel.
- A/B TEST a new LANDING PAGE concept for this audience, such as a competitor analysis sheet.
| Keyword | Cost | Clicks | CVR |
|---|---|---|---|
| "solidworks 3dexperience" | $95.52 | 24 | 0% |
Insight
This broad keyword is attracting users of the core Solidworks product, not those seeking a PDM, leading to wasted spend.
Action Plan
- TIGHTEN the match type from Broad to Phrase or Exact.
- TEST a new LANDING PAGE with a LEAD MAGNET like "Best Tools to Use with SolidWorks" to capture these valuable but early-stage users.
Overall Keyword Strategy
Problem Areas
Low Quality Scores
8
Wasted Spend
$670+
Low Quality Scores drive up costs, while wasted spend is driven by single broad keywords. For example, "cloud pdm" alone spent $670—nearly 17% of the total budget—with zero return.
The Opportunity
The most efficient conversions come from highly specific, Exact Match keywords. This is our path to scalable efficiency.
- [cad document management system]: $3.00 CPA
- [solidworks pdm professional cloud]: $1.50 CPA
- [3dexperience for makers]: $1.50 CPA
- [solidworks file management system]: $1.50 CPA
- [solidworks file management]: $1.50 CPA
- [cloud based pdm solidworks]: $3.00 CPA
Action Plan
- RESTRUCTURE broad-match keywords like "cloud pdm" immediately.
- SHIFT BUDGET aggressively to proven keywords; consider creating a dedicated 'Top Performers' campaign for maximum control and scalability.
- ISOLATE potential trademark keywords into a dedicated ad group for tailored ad copy and budget control.
Ad Copy Optimisation
Why Test Now? We have high-volume keywords ("cloud pdm", "solidworks pdm price") driving clicks but 0 conversions. The current messaging isn't resonating with user intent.
www.sibe.io/pdm/solidworks
Cloud PDM for SOLIDWORKSReplace VPN & On‑Prem PDM. Set Up in Under a Day. Keep Your Existing SOLIDWORKS. No Server, No IT Overhead.
Current Approach
Focuses on features and technical setup.
www.sibe.io/pdm/solidworks
Cloud PDM for SOLIDWORKS TeamsCut PDM Admin by 50%+. Start with your next project, not a 6‑month migration. Fixed, Transparent Monthly Pricing.
Why this wins
Focuses on business outcomes (less admin, predictable pricing, security) and removes perceived risk (no migration required).
www.sibe.io/pdm/alternative
Alternative to SOLIDWORKS PDMLooking up SOLIDWORKS PDM price? Compare a cloud alternative with no hardware, admin or upgrade fees.
Variation D Strategy
Focuses on the "Alternative" positioning and Total Cost of Ownership.
www.sibe.io/pdm/pricing
SOLIDWORKS PDM Too Expensive?See Cloud PDM Pricing for SW. Lower PDM Cost, Same SOLIDWORKS. No Server or SQL License Needed.
Why this wins
Explicitly mirrors the intent ("Too Expensive?"). Reframes the "cost" search into a "value comparison" moment.
Landing Page Optimisation
Landing Page A_v1
| Conversions | CPA |
|---|---|
| 43 | $69.10 |
Landing Page A_v2
| Conversions | CPA |
|---|---|
| 34 | $28.85 |
Landing Page A_v2 is 2.4 times more cost-effective at converting visitors into demos.
Action Plan
- IMMEDIATELY direct 100% of traffic to the high-performing Landing Page A_v2, assuming the test has reached statistical significance.
- CONTINUE A/B testing new hypotheses against this new control page to drive incremental gains.
Organic Competitor Analysis
Analysis of the SERP for "Cloud PDM" reveals dominance by legacy aggregators and enterprise giants, but clear gaps exist for "collaboration-first" positioning.
| Competitor | Type | Key Strength | Content Strategy |
|---|---|---|---|
| GrabCAD | Legacy | High Trust & Domain Authority | "Free/Community" legacy focus |
| 3DEXPERIENCE | Enterprise | Brand Power (Dassault) | "Platform" messaging. Dense, enterprise-heavy pages focusing on ecosystem. |
| OpenBOM | Direct SaaS | Agile Content | Blogs about "cloud native" vs "legacy" and tactical BOM management pain points. |
| Autodesk | Enterprise | Educational SEO | Ranks for "What is PDM?" definition queries with glossary style pages. |
| G2 / Capterra | Review Sites | Aggregator Power | Dominates "Best Cloud PDM" queries via aggregated user reviews. |
Key Finding
Definition Gap: Competitors define PDM broadly. Sibe lacks a dedicated "Guide to Cloud PDM" to capture early-stage research.
Strategic Gap Analysis
Gap 1: Pillar Content
Current guide exists but isn't ranking #1 for broad terms.
➔
Opportunity
Optimize & Expand: Update current guide with FAQ schema and "What is" definitions to capture snippets.
Gap 2: Comparison Presence
Existing comparison pages are outranked by G2/Reddit.
➔
Opportunity
Boost Authority: Add comparison schema to vs 3DExperience and vs Standard to win rich snippets.
Gap 3: Collaboration Intent
"Collaboration-first" is invisible. Unique selling point missing from SERP.
➔
Opportunity
Create "Team Collaboration for CAD" feature pages to target multi-user editing intent.
Prioritized Action Plan
Focus: Quick Wins
Low effort, high impact changes to establish baseline visibility.
| Action | Deliverable | Priority |
|---|---|---|
| Optimize Homepage | Update Title Tag: "Cloud PDM for SOLIDWORKS | No Server Required | Sibe" | High |
| Optimize "Versus" SEO | Add Schema Markup & Update Meta for existing comparison pages. | High |
| Claim Profiles | Update G2, Capterra, and engage in organic Reddit chatter. | Med |
Focus: Strategic Builds
Creating authority content to capture top-of-funnel traffic.
| Action | Deliverable | Priority |
|---|---|---|
| Expand Pillar Content | Add visual diagrams & FAQs to "Collaborative Product Data Management" page. | High |
| Collaboration Feature Page | Create "CAD Collaboration for Teams" page to address invisibility gap. | High |
| "Pain Point" Blogs | 4 articles: "Why VPN PDM sucks," "Cost of PDM Server," etc. | Med |
Success Framework
Primary Goal
5+
Organic Demo Bookings / Month
Secondary Goal
Top 10
Rank for "Cloud PDM for Solidworks"
Required Tool Stack (Free/Low Cost)
- Google Search Console: To track keyword clicks and impressions.
- AnswerThePublic: To source questions for the Pillar Page.
- Google Trends: To time the "Cloud vs On-prem" content release.
$10,000 New Channel Experiment
Paid Channels (Ads)
$9,500
LinkedIn, MS Ads, Reddit, Quora
Organic & Community
$500
"Chatter" strategy time allocation
Goal: Diversify lead generation risk beyond Google Ads by targeting B2B decision-makers on LinkedIn and capturing high-intent technical discussions on niche communities.
Paid Channels Strategy
LinkedIn Ads$3,500
Goal: Get demo bookings from engineering managers, CTOs, team leads.
Microsoft Ads$2,000
Goal: Extra search volume like Google, usually cheaper clicks.
Reddit Ads$1,500
Goal: Reach hands‑on SOLIDWORKS users in r/SolidWorks, r/CAD.
Quora Ads$1,500
Goal: Capture people asking PDM and SOLIDWORKS questions.
+ Brand Awareness: $1,000 allocated for niche Podcast Sponsorships and one targeted Event/Webinar.
Community Engagement ("Chatter")
The "Chatter" Strategy
Allocating $500 (time equivalent) to build trust and word-of-mouth in high-value communities. This supports paid efforts by creating organic validation.
Key Communities
Reddit (r/SolidWorks)
Quora Answers
Discord Servers
LinkedIn Groups
Stack Exchange
Slack Communities